Phlomis purpurea is native to the western Mediterranean regions, including Spain, Portugal, and Morocco. It is also cultivated in other regions with similar climates for its ornamental value.
Phlomis purpurea is an evergreen perennial shrub that can reach heights of 1-2 meters. It has an upright and branched habit with stems covered in a light fuzz. The leaves are opposite, ovate or lanceolate in shape, with a green-gray upper surface and a lighter, velvety underside. The leaves are aromatic when crushed.
Flowering occurs in spring and summer. The flowers are pink-lilac, grouped in whorls around the stems, creating a multi-level decorative effect. Each flower has a tubular shape with a distinctive upper and lower lip, characteristic of the Lamiaceae family. The fruits are small, dry achenes that contain the seeds.
Phlomis purpurea thrives in well-drained, sandy or rocky soils with a neutral to slightly alkaline pH. It prefers sunny positions but can tolerate some shade. It is highly drought-resistant and well-suited to the hot, dry climates typical of Mediterranean regions. It is also tolerant of salt-laden winds, making it suitable for coastal areas.
Phlomis purpurea is valued for its ornamental appeal, thanks to its long flowering period and decorative foliage. It is often used in Mediterranean gardens, rock gardens, and xeriscapes, where it is appreciated for its ability to grow in difficult conditions and its low maintenance requirements. Plants of Phlomis purpurea can be pruned after flowering to maintain a compact shape and promote new growth. Additionally, it attracts pollinators such as bees and butterflies, contributing to the garden's biodiversity. It is also resistant to most diseases and pests, making it a robust choice for gardeners.
